Coupang Play Group Watch
Group Watch is a feature for users to create live watch an chat room for content on Coupang Play.
My Role
Director, Head of Design. Proposed the higher level vision for this feature.
Outlined key needed features and friction points that would need to be addressed in the UX.
Oversaw the progress of the work and made requirements for needed changes to align with design and product standards.
Project and Design Goals
Create a UI to easily find Watch Groups that are currently live.
Make the UX light weight and easy to launch new rooms.
Make any new UI elements fit into the Design System and follow current UI design language.
Allow users to discover new content from Watch Groups.
Launch Issues
Near the end of the design cycle, the product design was not aligned with Design System standards and it’s visual fidelity. I intervened, talked to Product Management who agreed to increase the design cycle by two more weeks while personally worked with the UX team, in a more in-depth manner in order to get the design back on track.
Challenges
How to ensure users are constantly engaging and creating new watch groups.
Create ways to moderate chats so not to become toxic.
Make sure content Watch Groups are diverse and not the same content repeating.
Success metrics
Increase in streaming hours and MAUs.
Steady engagement with Group Watch.
Increase in watch diversity, increasing the front end depth of the long tail of watch titles.
The top level featured area promoting high value Group Watch titles.
Group watch module showing view sessions that were currently starting.
Content detail page where users could find and create Group Watch rooms.
Group Watch rooms where users could chat while watching content.