Netflix Multi-language TV UI Onscreen Keyboard
My Role
I served as the Lead Product Designer for Netflix's primary acquisition pages and sign-up process, including payment processing across mobile, web, and TV UI. The key product metric was improving sign-up conversion rates.
Netflix was planning for a Japan and then a global launch. Part of my job was to prepare part of the TV UI for both.
Teams Involved
Product Design, Product, UX Research, Front and Back-end Engineering, Legal, Payments, and various executives.
Project Importance
Netflix was preparing for a Japan launch and ultimately a larger launch into all of Asia, which eventually became rest of world.
I had originally designed the TV UI onscreen keyboard for western countries. I now had to rethink it for Japanese and other languages like Korean.
This project was heavily timeboxed and had a hard deadline for a Japan launch but had to be flexible enough to work around the world.
Success metrics
Increase user trust.
Neutral to positive impact on sign ups.
