Netflix.com Acquisition Home Redesign
A large redesign of the main home page used by millions of users to learn and beginning signing up for Netflix.
My Role
Lead Product Designer and initiated the project concept.
Project and Design Goals
Redesign the main acquisition page in order to provide users with more needed information.
Make the new design modular, so that new information or sections could be created in the future using targeted messaging and advanced AI models.
Challenges
The design had to be informative but not get in the way of customers who just want to move forward to the sign up process.
Success Metrics
Increase partial sign ups and full sign ups.
Increase user trust.
Results
Increased partial sign ups and full sign ups.
Netflix.com redesign post launch.
